Imagine a video that encapsulates the essence of your brand, swiftly and efficiently educating your customers about your offerings and their significance.
The Brand Story video is precisely that – a beautifully crafted, shareable piece that highlights the pivotal elements of your business.
It's an invaluable tool, seamlessly fitting into various marketing channels for maximum reach.
Think of the convenience of directing potential clients to this video, eliminating the need for repetitive explanations and ensuring a consistent brand message every time.
Brand Story Videos are designed to:
💬 Explain your product/service perfectly
🤝 Build trust with potential customers
🔐 Establish credibility, value and principles
⏰ Save you time pre-qualifying customers
📈 Increase sales and on-site conversions
The true strength of a Brand Story video lies in its versatility and appeal to diverse audiences.
While the immediate thought might be to present it solely to new customers, its impact can be magnified when integrated into every significant customer interaction.
We guide you in strategically positioning this video across various touch-points, ensuring it's not just a one-time post on social media.
When utilized correctly, this video not only delivers immediate results but also continues to resonate and remain effective in the long run. It's an investment that keeps on giving, provided it's deployed thoughtfully.
Use a Brand Story video in your:
Website homepage
'About Us' page
Email Signature
Social channels
Email auto-responders
Email campaigns
Facebook Ads
Retargeting Ads
Ensuring the success of a marketing campaign goes beyond just implementation. It's crucial to measure its impact and effectiveness.
The beauty of digital video is its measurability. With the right tools, you can gauge the success of your video campaigns based on your specific marketing objectives. Here are some tools and metrics to consider:
Google Analytics (traffic, bounce rate, conversions)
E-commerce (pre-orders, sales, average order size)
Facebook ads (click-thru, CPA, sales, leads, conversions)
Email signature (clicks-to-leads/purchase)
YouTube (subscribers, engagement)
Increase sales, conversions & order size
Increase the number of qualified leads
Hyper-target your ideal target market
Retarget website traffic & visitors
Show company history, vision and values
Build brand recognition with your audience
Engage your audience, convince buyers
Use as content for social media
📏 Multiple Formats (Posts, Stories, etc.)
📷 Half-Day On-Location Filming
🔆 Professional Lighting & Sound
📜 Script Development & Storyboarding
🎵 Licensed Music & Graphics
📊 Marketing Strategy Consultations
A Brand Story video vividly conveys your brand's essence and journey. It showcases the passion and purpose behind your business, resonating deeply with viewers.
A Brand Story video pre-warms prospects before meetings, ensuring they're already aligned with your brand's essence. This means you won't need to repeat yourself, as the video effectively communicates your brand's core values and story, streamlining interactions and fostering trust.